During a tasting of a Recioto ‘Scapà’ (literally that had ‘escaped fermentative control’), apparently a phrase was exclaimed that later became famous: “This is not an Amaro, it’s an Amarone!”
(not a Bitter wine but a Big Bitter one).
Those involved in this historic exchange of jokes were cellarman Adelino Lucchese and the president of the Cantina, Gaetano Dall’Ora. The episode which apparently took place within the walls of the beautiful Villa Novare, has been handed down from generation to generation for almost a century, fuelling the fascination around a legend with an aptly romantic flavour.